
Creative Strategy
Collaborating closely with Adobe, our compact team conducted a thorough analysis and offered well-founded recommendations to address the current challenges faced by Adobe. The primary issue involved expanding the exposure of its digital workflow tools to a wider market while also cultivating a desire among individuals to master these tools. Our analytical approach incorporated diverse methods such as affinity diagrams, literature reviews, case studies, and regular discussions with Adobe. The proposed recommendations advocate for the implementation of a 3-tier rolling solution, strategically addressing both immediate and long-term needs within the problem space.

