Brand Identity

Since 2021, I have been serving as a Marketing Assistant and Graphic Designer for this company. A significant facet of my role involves the designing of a grand annual Expo at the Sydney Town Hall, a responsibility that encompasses every stage of the process, from initial drafts to the final print. In this dynamic role, brand identity emerges as a central focus throughout the design cycle. Crafting visual elements that not only captivate but also resonate with the company's identity has been a fulfilling challenge, allowing me to apply my marketing and design expertise to create a cohesive and impactful presence for the event.

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Publication Design

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Creative Strategy